(AUSTIN, TX) June 3, 2009 Fan favorite Professional golfer John Daly returns to the PGA on June 11 for the St. Jude Classic in Memphis Tennessee with a new partner by his side. All Sport, Inc., the hydrating isotonic sports drink company out of Austin, TX, signed a multi-year agreement with Daly this week in support of “the man of the people”.
“We are very excited to team up with John Daly,” said Jack Pok, Senior Vice President of Marketing for Big Red, Inc. “John’s long list of achievements throughout his career and his recent success in Europe has proven he is committed to his fans. His performance on the golf course is a perfect fit for both All Sport and Big Red brands.”
Following a string a great European finishes, including runner up in Italy last month, Daly states that a little rest and rehydration has positioned him for a strong comeback. “The ideas on marketing from the All Sport team are awesome,” said John Daly “And I am excited to finally drink something that tastes great and rehydrates me while I’m playing golf.”
Along with the All Sport Body Quencher logo, placed on John Daly’s collar and Big Red prominently displayed on his Golf bag, the partnership also provides for use of likeness and other merchandising opportunities. Consumer sweepstakes with key retailers will be the first among many programs planned for the summer. Look for All Sport displays in your local retailers throughout the country.
“We feel this is a perfect partnership,” said Jimmy Piloto, Vice President of Sales for All Sport, Inc. “By providing a healthy sports drink, we help John’s efforts with his performance at a high level on the PGA tour.”
All Sport Naturally Zero is a sugar free and calorie-less sports drink that includes all of the isotonic ingredients necessary for rehydration in an All Natural formula with added vitamins B6 and B12.
Daly’s exciting comeback is welcomed by his supporters who look forward to watching him play in Memphis on June 11 at the popular St. Jude Classic. For more information on John Daly, visit www.johndaly.com.
ALL SPORT® is also the official sports drink of elite Junior Cycling team, All Sport-Team Swift,
PGA’s Longest Hitter Bubba Watson, MLB’s Toronto Blue Jays, IFL’s Chicago Slaughter and Hockey’s Trenton Devils and has been extremely active in motorsports, with the #41 car in the NASCAR Sprint Cup Series and IRL’s Indianapolis 500, where the All Sport car finished 11th with the top rookie in the field.
About ALL SPORT®
ALL SPORT® was developed using today’s sport physiology research and provides an optimal balance of fluids to help rehydrate during physical exertion. ALL SPORT® Body Quencher delivers real value by combining desired taste with replenishing carbohydrates, 100% RDA Vitamin C and 60 mg Potassium to help prevent muscle cramping while satisfying both thirst and body. ALL SPORT® Naturally Zero is the first Isotonic that uses Rebiana*, an all natural zero calorie sweetener derived from the Stevia plant.
ALL SPORT® is available in 12-ounce, 20-ounce and 32-ounce bottles, and is sold at retail stores throughout the country. A subsidiary of Big Red, Inc., All Sport, Inc. is based in Austin, Texas and distributed by the Dr Pepper Snapple Group. Visit us at www.drinkallsport.com.
About Big Red, Inc.
Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red®, Big Blue®, Big Red Vanilla Float®, Big Peach®, Big Pineapple®, Big Punch®, Big Honey Lemonade®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr Pepper Snapple Group, Coca-Cola Enterprises, Independent Bottlers and Pepsi Bottling Group consumers across the country enjoy Big Red, Inc.'s beverages.
###
News Updates